If you are in business, you need an elevator pitch. A short little sales spill that will explain what your company does before the elevator hits the next floor.
If you don’t have one, now is the time to craft one. Here’s a short video clip that explains how.
The very first considerations when starting a business are: 1. the legal form of the business 2. the business name Your choice of business name will depend on your choice of legal form. All business names need to be registered with the respective provinces or territories except for sole proprietorships that uses the owner’s legal name. A ...
The much anticipated CBC Dragons Den Greenvention Contest finally aired on June 7, 2010 with the announcement of the three finalists. Leigh Meadows, a UK immigrant who came to Canada in 1995 wowed the CBC Dragons with her concept of a cost-effective advertising platform using recyclable cardboard hangers won second place. The Smart Hanger is fu...
Maple Ridge Mompreneur Gregg-Aylott was one of three finalists for the CBC Dragon’s Den Greenvention contest sponsored by Sun Chip. On Monday night, June 7, 2010, CBC Dragon’s Den announced the three finalists for the Greenvention contest. Nursery Natural Baby Wipes of Maple Ridge ranked 3rd from amongst a total of over 500 candidat...
Accountants love to put everything in figures, they seem easy to understand. As an accountant, I was fascinated by this piece of writing. It is an analogy by an anonymous author who quantified time in order to illustrate its value. It’s been circulating around the net, but this was my first ... ...
I saw this cute little SMART car parked in front of the Park Royal Mall during the Easter weekend. It is in the shape of the Easter bunny with whiskers on the front fender, bunny ears on the back, gold in color. It communicated the message well. It’s Easter, and don’t ... ...
Here is a you tube video clip of a very simple explanation on the 4 P’s of marketing from Smart Money Magazine. There are several versions from different sources, but this is the best one I have found. (The Four P’s of marketing was popularized by Neil Borden, then president of the American Marketing ... ...
Understanding the relationship between marketing and sales is very important in running a business. Good and effective marketing cuts the selling process by as much as 80 to 90%. Marketing includes activities that you do to reach and persuade prospects. It is about generating leads, creating awareness and leading a prospect or potential clien...
Yesterday, I went to see the Metropolitan HD Live opera of Carmen by Richard Eyre which features the gorgeous and talented Elina Garanca as Carmen, Roberto Alagna as Don Jose and, in a last minute replacement, New Zealand bari-hunk Teddy Tahu Rhodes (pictured) as Escamillo (wearing a particularly colourful and snug-fitting outfit in Act 4) ... ...
From November 15th to the 21st, 2010, more than 100 countries will come together to celebrate Global Entrepreneurship Week (GEW), a movement to inspire millions of people to embrace innovation, imagination and creativity. GEW Canada will connect hundreds of organizations to champion a culture of entrepreneurship and mentoring, through local, nation...
