There is an increasing number of workers from different professions – artists, designers, videographers, computer programmers, hair stylists, carpenters, plumbers, electricians, accountants, bookkeepers, architects, photographers, consultants….. who are starting their own business.
They do so, not because they want to run a business, but because they want to continue doing what they do best, on their own terms, by being their own boss.
A classic entrepreneur, on the other hand, usually is interested in running a business. A classic entrepreneur looks for a good business opportunity, and does not discriminate on the type of business as long as the business is viable, legal and has the potential to make a good profit.
On the other hand, the propreneur is not interested in a business for the purpose of making a profit. Instead, a propreneur looks for a viable way to pursue his/her career or profession by being his/her own boss.
As an example, in our own marketing network, an Accounting Troubleshooter Associate is a propreneur, as he/she is more interested in being an independent associate working in the profession. If a propreneur hires outside help, it is likely to be a salesperson, to free up the propreneur to do what he/she does best. An Accounting Troubleshooter Franchisee on the other hand, is interested in running a business and will hire other bookkeepers and accountants to work for his organization.