Archive for March, 2010

Understanding the difference between Sales and Marketing

Understanding the difference between Sales and Marketing

Understanding the relationship between marketing and sales is very important in running a business.  Good and effective  marketing cuts the selling process by as much as 80 to 90%.
Marketing includes activities that you do to reach and persuade prospects.  It is about generating leads, creating awareness and leading a prospect or potential client to come [...]

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New Zealand Accountant -now an Opera Singer

New Zealand Accountant -now an Opera Singer

Yesterday, I went to see the Metropolitan HD Live opera of Carmen by Richard Eyre which  features the gorgeous and talented Elina Garanca as Carmen, Roberto Alagna as Don Jose and, in a last minute replacement, New Zealand bari-hunk Teddy Tahu Rhodes (pictured) as Escamillo (wearing a particularly colourful and snug-fitting outfit in Act 4) [...]

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CYBF – Official Host for GEW 2010

CYBF - Official Host for GEW 2010

From November 15th to the 21st, 2010, more than 100 countries will come together to celebrate Global Entrepreneurship Week (GEW), a movement to inspire millions of people to embrace innovation, imagination and creativity. GEW Canada will connect hundreds of organizations to champion a culture of entrepreneurship and mentoring, through local, national and global initiatives. Students, [...]

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Wordless Wednesday – Branding Ideas

Wordless Wednesday - Branding Ideas

Every Wednesday, we will feature an image of a store sign or logo that we like as a branding idea.  If you have one you’d like to share, please email us or leave us a comment.

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