Leigh Meadows, a UK immigrant who came to Canada in 1995 wowed the CBC Dragons with her concept of a cost-effective advertising platform using recyclable cardboard hangers won second place.
The Smart Hanger is functionally superior and aesthetically more pleasing than wire or plastic hangers. It is completely recyclable through major city’s blue bin recycling program, whereas plastic and other paperboard hangers do not meet recycling standards, and along with more than 90% of wire hangers about 300 million a year end up in landfills across Canada.
It’s really cute that the sample Leigh Meadows handed to the Dragons bear the CBC Dragons Den advertising. The Dragons were visibly impressed with the her powerful concept to the extent that they struggled over the decision as to who should win the greenvention grand prize of $100,000. The Smart Hangers have a big potential to send the “Save the earth” message because of its very practical application.