Archive for the Sales and Marketing Category
Signage as a Guerrilla Marketing tactic
I saw this cute little SMART car parked in front of the Park Royal Mall during the Easter weekend. It is in the shape of the Easter bunny with whiskers on the front fender, bunny ears on the back, gold in color.
It communicated the message well. It’s Easter, and don’t [...]
Playing with the Four P’s
Here is a you tube video clip of a very simple explanation on the 4 P’s of marketing from Smart Money Magazine. There are several versions from different sources, but this is the best one I have found. (The Four P’s of marketing was popularized by Neil Borden, then president of the American Marketing [...]
Understanding the difference between Sales and Marketing
Understanding the relationship between marketing and sales is very important in running a business. Good and effective marketing cuts the selling process by as much as 80 to 90%.
Marketing includes activities that you do to reach and persuade prospects. It is about generating leads, creating awareness and leading a prospect or potential client to come [...]
