Archive for the ‘Sales and Marketing’ Category

Signage as a Guerrilla Marketing tactic

I saw this cute little SMART car parked in front of the Park Royal Mall during the Easter weekend. It is in the shape of the Easter bunny with whiskers on the front fender, bunny ears on the back, gold in color.
It communicated the message well. It’s Easter, and don’t [...]

Playing with the Four P’s

Here is a you tube video clip of a very simple explanation on the 4 P’s of marketing from Smart Money Magazine.  There are several versions from different sources, but this is the best one I have found. (The Four P’s of marketing was popularized by Neil Borden, then president of the American Marketing [...]

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